

The Recursive Founder Files: Scaling Abroad Starts with the Right Network
The startups that win internationally are rarely the ones with the best product alone. They’re the ones that enter new markets with the right relationships, visibility, and credibility already in motion.
The Recursive Founder Files is a high-signal virtual conversation for CEE founders looking to expand beyond their home market - and to understand what actually drives traction once you cross borders.
Hosted by The Recursive and Rubik Hub, this session brings together mentors, operators, and alumni founders who have experienced international scaling firsthand.
Key players involved:
Robert Cotuna - Investment Manager, Rubik Hub
Eoin McGuinness - Head of GTM, Instantly.ai; mentor
Diana Andritchi - CBO, Synaptiq.io; alumnus
Kristiana Kuneva - CBDO, The Recursive (moderator)
This conversation will explore:
* Why network density matters more than founders expect when entering new markets;
* How trust and visibility accelerate fundraising, partnerships, hiring, and growth;
* The role of PR and strategic positioning in building revenue and credibility at home and abroad.
* What founders often get wrong about expanding into CEE, DACH, and US.
If you’re considering international expansion, fundraising, or building cross-border visibility, this session will help you think differently about the relationships that shape growth.
Who should attend:
*
founders
* startup operators
* ecosystem leaders
* early-stage teams exploring international growth
Format:
* short presentations
* virtual panel discussion with live Q&A