GTM Engineering 101: Signal-Based Outbound for B2B SaaS
About
Outbound has fundamentally changed. The best GTM teams no longer rely on static lead lists or generic cold emails. They build repeatable GTM plays around buying signals, helping them reach the right prospects at the right time.
In this workshop, you'll learn how modern GTM engineering works through real examples from the outbound systems I run today. We'll break down signal-based plays, define your ideal customer profile, and help you design the first 3 GTM plays to implement for your business.
Agenda
12:00 - 12:30
Why outbound is changing and what GTM Engineering actually means
12:30 - 1:15
Building your ICP for outbound and identifying buying signals
1:15 - 2:15
Signal-based GTM plays I run today, including event attendees, hiring signals, competitor activity, website intent, and more
2:15 - 3:15
Workshop: Design your top three GTM plays and map the tools needed to execute them
3:15 - 4:00
Group reviews, discussion, and feedback
4:00 onwards
Networking
Who is this for?
Founders building a repeatable outbound motion
GTM leaders who want to move beyond list-based prospecting
Sales professionals looking to generate pipeline through buying signals instead of volume
Early GTM hires responsible for building outbound from scratch
Anyone curious about how modern GTM teams think about outbound in the AI era
Who is your host?
Avinash leads the GTM function at Voxy Health, where he designs and runs signal-based outbound plays to generate pipeline in the US healthcare market.
Previously, he helped startups across 0→1, 1→10, and growth stages build outbound engines, close enterprise customers, and establish repeatable GTM motions. In this workshop, he'll share the frameworks and GTM plays he uses in practice, along with the thinking behind how to identify signals, prioritize opportunities, and design scalable outbound systems.
Bengaluru Tech Week 2026 runs September 1-6, 2026 as a decentralized builder week across Bengaluru. BTW is built for founders, engineers, designers, investors, operators, researchers, students, and communities building from Bengaluru for India and the world. Explore the week at bengalurutechweek.com