AI, growth and value creation: The new playbook for Fractional & Interim Marketing Leaders
Following the success of our 'Rebuilding marketing for the AI era' seminar event, we're listening to you and bringing you more conversations focused on how you can practically implement AI in your teams and careers.
Shaun McEvoy is taking the AI conversation forward, delving into how new technology and changing ways of working are impacting the role and value of senior marketing leaders. The event will focus specifically on the growing role of fractional and interim marketing leadership, exploring how experienced leaders can combine their unique expertise with new technology to work more efficiently, accelerate delivery and create greater commercial impact within a defined period of time.
Attendees will hear from:
Sumeet Vermani, Founder & CMO at SKV Consulting. As a former CMO and senior marketing leader across Reach, ESPN, Symantec, Worldpay and Thredd, Sumeet has led marketing and digital transformation across media, technology, cybersecurity and payments. He now works with businesses on an interim and consultancy basis, helping organisations navigate AI and go-to-market transformation.
Tomas Seliokas, CMO at Saville Assessment, Tomas is a senior B2B SaaS CMO with experience working with businesses including Similarweb, Adobe, Vodafone, Johnson & Johnson and P&G. Tomas specialises in growth, demand generation, pipeline and building marketing systems that deliver measurable commercial impact.
Jay Safdar, currently Growth Marketing Lead at Lloyds Banking Group, Jay is an experienced growth and performance marketing leader who has worked with established brands including AllSaints and WEX. He brings a blend of commercial thinking and performance marketing expertise, connecting marketing investment to business objectives.
The conversation will centre around three key questions:
How are we working differently?
How are fractional and interim marketing leaders combining AI, technology and their experience to increase their effectiveness and deliver greater impact within a contract?What does the business need?
How are senior marketing leaders thinking about growth, productivity and value creation, and how are expectations of senior marketing talent changing?What is technology making possible?
How is AI and agentic technology changing the productivity and output of senior marketers, and what could this mean over the next 6-12 months?
With limited spaced available, register to secure your seat now.