​Basecamp x Next Generation Acquisitions with Google AI Search and YouTube

​The digital landscape is no longer just "evolving"—it is being fundamentally rewritten. The old playbooks that defined the last decade of startup growth are meeting the reality of an AI-first world. For the modern founder, the question is no longer just how to acquire customers, but how to remain relevant in a world where search is becoming an answer, and discovery is driven by intelligence.

​You are invited to apply for the Google x Basecamp Flagship Session.

​As part of the inaugural Basecamp cohort, we are opening the doors to the Google office for an immersive experience designed for the builders who refuse to settle for incremental gains. This is not a lecture on marketing tactics; it is a masterclass in architectural advantage.

​Why You Need to Be in the Room

​The most successful startups don't just use tools—they build their businesses on top of the infrastructure that defines global intent. In this high-signal, intimate session, we are stripping away the industry noise to focus on the levers that actually move the needle:

• ​Own the "Answer": Learn to navigate the tectonic shift from traditional search to Generative Engine Optimization. We’ll show you how to ensure your brand isn’t just found, but cited, trusted, and recommended as the default within the AI models of the future.

• ​Scale Your Vision with YouTube: Discover how to transform YouTube from a content destination into your most lethal full-funnel engine. We’ll explore how to harness the immense momentum of creator-led discovery to generate high-intent demand at scale.

• ​Engineering Your Growth: Go behind the scenes of the Google ecosystem. Understand how to integrate our intelligence, planning, and optimization tools into your DNA from Day 1, allowing you to transition from a scrappy startup to a category leader with the efficiency of a global player.

​Event Details

• ​Date: 7th August, 2026

• ​Location: Google Ananta, Bangalore

• ​Event Schedule:

  • ​09:30 AM - 09:45 AM | Welcome & Introductions (15 mins): Opening remarks and context setting for the Basecamp cohort.

  • ​09:45 AM - 10:45 AM | AI in the Search Era (60 mins): Navigating the shift to an AI-driven ecosystem, AI Overviews, and content strategies

  • ​10:45 AM - 11:45 AM | Building Content for YouTube (60 mins): An organic blueprint for scaling search relevance, driving conversion, and building a brand moat.

  • ​11:45 AM - 12:15 PM | Partnering with the Right Creators (30 mins): Strategies for collaboration and leveraging creator-led discovery.

  • ​12:15 PM - 12:30 PM | Q&A & Closing (15 mins): Open floor for founder questions and wrap-up before lunch.

• ​Speakers:
  Shalini Puchalapalli - Managing Director, Google Customer Solutions, India
  Anand Iyer - India Lead, Agency and PE/VC Growth Partnerships
  Sahil Chopra - Senior Manager, PE/VC Growth Partnerships
  Yash Rajgarhia - Senior Manager, PE/VC Growth Partnerships

​This Is for the Builders:

The ideal attendee profiles span a broad spectrum of the ecosystem, bringing together role-specific builders and visionaries from both traditional and next-generation verticals. This includes founders, growth teams, and operators within Consumer Tech & Brands (including challenger brands in the consumer space) and the broader B2B space (Including Enterprise AI, FinTech and the likes). The session is designed for any high-potential leader or practitioner across these sectors who is looking to leverage advanced search intelligence and YouTube to scale relevance, drive conversions, and build a lasting brand moat

​This session is curated for a select group of high-potential founders. Register today to stand a chance to join us at the Google office and prepare to set the pace for your industry.