Follow the Money: A Practical Workshop on Business Models and GTM Strategy for HealthTech Startups
The HealthTech industry has unique challenges that must be considered when choosing a business model and building a GTM strategy. In this one-hour practical workshop, we will walk you through essential best practices to help you build a scalable business model and a winning GTM strategy.
Workshop Overview
Follow the Money Understanding the dollar’s journey through the U.S. healthcare system
How to market technology to an industry that doesn’t care about technology Translating your technology into business value that actually moves decisions
Successfully navigating multi-stakeholder environments Building trust-based relationships with decision-makers, KOLs, and strategic partners
Staying on the radar while building evidence-based credibility How regulatory and clinical milestones shape GTM and messaging
Winter is coming Planning a GTM approach built for long healthcare sales cycles
*The webinar will be in Hebrew
Lecturers:
Avigail Porat LinkedIn Growth Partner for Health Innovators https://www.linkedin.com/in/avigail-porat-content-strategist/
Reut Elya
Health-Tech Strategy & Partnership Expert
https://www.linkedin.com/in/reutelya/
Noga Fink B2B marketing strategist & LinkedIn growth savvy https://www.linkedin.com/in/noga-fink/