Workshop Wednesday: Founder-Led Growth: How to Build a LinkedIn Content Engine

​Learn how founders can drive early-stage growth before hiring a large team. Explore proven tactics for building distribution, creating content, leveraging your network, developing partnerships, and acquiring customers directly.

​Turn the work you’re already doing as a founder into a consistent LinkedIn content engine that builds trust, drives distribution, and creates opportunities for customers, talent, and partnerships.

​We’ll walk through a real founder case study, then break down a practical system for positioning, content pillars, repeatable formats, and turning everyday inputs—meetings, customer conversations, research, and ideas—into a bank of high-quality posts.

​You’ll leave with a simple framework and templates you can use to build and run the system yourself.

Workshop will be led by Hannah Zhang.