Marketing, Sales, and Go-to-Market Strategy 101

​Ever wondered what sales and marketing really mean and how they help an organization? Or what is the strategy behind launching a new product or service?

​Whether you are looking to increase revenue, raise investment, or develop donor relations, a non-profit or for-profit, this workshop is for you! All organizations require funding and must use marketing, sales, and, most importantly, strategy to get it. We will walk you through each, explain why they are important, and show you how to leverage them to grow your organization.

Join our resident subject matter experts Jonathan Stokely and Adam Gordon as they take you through an insightful session on sales, marketing, and go-to-market strategies.

Jonathan Stokely is a long-time mentor, coach, advisor, educator, and all-things founder SME guru with over 20 years of experience helping organizations solve problems and implement cross-functional processes for growth and scale. From non-profits to for-profits, big banks to plant-based products, renewable energy, and storage to ag-tech and ESG, he has been there and done that.

Adam Gordon is a senior marketer who has helped grow a wide range of technology companies and, over the past year, his entire focus has been on climate and climate tech companies. Adam's primary superpower is storytelling. What they often don’t teach in business school is that the best story wins. Not the best technology or the best service, the best story. He helps companies get their core story precisely right, then use that as the foundation for all the subsequent communications. When you combine the artistry of brand with the agility of performance marketing you get a powerfully engaging combination. Here is a great article about this.