Re-imagining Voice of the Customer for Modern GTM
Product Marketing Managers are the stewards of the Voice of the Customer (VoC). We spend our days trying to understand buyer intent, validate product pain points, and build winning battlecards. The problem is not a lack of data; companies are already sitting on terabytes of customer conversations (discovery calls, demos, support interactions). The real challenge is that our tools are still stuck in the ‘capture & store era’. They treat conversations as archives to be summarized and filed away, not as active intelligence to be understood at scale.
Join us for an exclusive session with Prashant Mohite, CEO of Proponent, to learn why the teams that win the next phase of Go-To-Market (GTM) won’t have the most recordings; they will be the ones who extract the most intelligence from what they’ve already captured.
• Archive vs. Intelligence: Understanding the shift from traditional call recording tools to an intelligence layer that extracts insights at scale.
• The Conversational Intelligence Framework: How to move beyond basic summaries to automatically extract and synthesize key parameters from every conversation — including pain points, feature requests, competitor mentions, objections, validations, questions, and any custom signals your team chooses to track.
• Win/Loss & Competitive Battlecards 2.0: Strategies to automate the creation of data-backed PMM assets by analyzing conversation data by deal outcome and competitor mentions.
• AI-Native Workflows: See how Proponent integrates with tools like ChatGPT and Claude to let PMMs build competitive battlecards that combine web research with real customer quotes — right inside the tools they already use every day.
• Making VoC Actionable: Learn how to connect conversational insights to your CRM data (persona, industry, deal stage) to answer specific questions, like “What are the core pain points for mid-market DevOps users in Q2?”
Who Should Attend: Product Marketing Managers, GTM Leaders, and strategists tired of manual call scrubbing and looking to automate their VoC programs, build stronger sales enablement assets, and leverage the latest AI to gain deep customer insights.