Building a Credible Brand in the Internet's Most Crowded Market

​Supplements and nutrition is a category damaged by bad actors, overstated claims and a consumer base that's grown understandably skeptical. Oscar and Max (Healf), George and Dom (FourFive) and Hywel (Eleat) have built credible brands in spite of all that. They get into what today's health consumer is looking for, how you establish authority in a market where trust has been broken before, and what it takes to build a brand that earns belief when the category works against you.