How Product & Marketing Win Categories Together
When every company claims to be an AI platform, differentiation is no longer built on features alone. It's built on positioning, storytelling, and tight alignment between Product and Marketing.
Join Tanwistha Gope, Head of Marketing, Comviva for an exclusive session on how high-performing product and marketing teams work together to create differentiated products, shape category narratives, and drive market leadership.
In this session, we'll explore:
How to align product strategy with market positioning from day one.
Building compelling narratives that stand out in crowded AI markets.
Turning product launches into category-defining moments.
Creating feedback loops between Product, Marketing, and customers.
Practical frameworks for building products that customers understand, adopt, and champion.
Whether you're a Product Manager, Product Marketing Manager, Founder, or GTM leader, this session will equip you with actionable insights on building not just great products, but market-leading ones.