Workshop 1 - Investing in Africa: What Startup Journeys Teach Us About Market Logic

​About

​Africa’s startup ecosystems are often discussed under one broad investment lens. But startup journeys across the continent are shaped by very different market structures, capital environments, founder pathways, regulatory realities, and expansion routes.

​This session invites investors to examine what those differences mean in practice.

​Through a provocation-led panel and structured discussion, we will explore what investors may be assuming about markets they do not know deeply, where those assumptions become too shallow, and what sharper questions should guide sourcing, screening, and conviction-building.

​Why attend?

​Join this session to:

• ​Challenge assumptions about unfamiliar African markets.

• ​Understand how startup journeys differ across regions and ecosystems

• ​Explore where common benchmarks may distort investment decisions.

• ​Decode the repeatable ingredients of success when it comes to scaling across Africa

• ​Hear concrete perspectives from investors and market practitioners.

• ​Contribute to the questions that will shape the next workshops and final white paper.

​Format

​The panel is online. We will open the conversation with market provocations through our invited panel speakers. The room will then move into a discussion designed to surface assumptions, friction points, and priority questions for deeper exploration.

​This event is open for investors and Startup Support Organizations. Registration is subject to approval.