Clay in London: Meet the Clay Crew
✨ Purpose
London - the Clay gang is in town 🇬🇧
As part of the Clay Team's UK & Ireland tour, we’re bringing together GTM operators, founders, agencies, outbound nerds, and Clay community members for a fun evening of conversations, roundtables, drinks, and good chaos.
This isn’t a presentation-heavy event.
It’s a chance to meet the people behind Clay Clubs and Clay Cup for the first time, ask candid questions, swap ideas with other operators, and talk about what’s actually happening in GTM right now - AI workflows, outbound, signal-based prospecting, content engines, tech stacks, community, career growth, all of it.
If you’re bullish on where GTM is headed and want to meet others who are equally deep in it, you’ll probably enjoy this night.
🎁 Attendees will receive some free credits from the Clay team! 🎁
💬 Vibe
We’ll kick things off with drinks and networking before breaking into smaller table discussions around topics the community actually cares about. Expect tactical conversations, strong opinions, workflow debates, live teardowns, random tangents, and hopefully a few new internet friends becoming real-life friends.
The Clay Cup team is also in town to hear directly from the community - what you’re enjoying about Clay Clubs, what you want more of, what’s missing, and where the GTM world feels like it’s heading next.
Come hang, ask questions, and meet other people equally obsessed with building cool stuff.
⏰ Agenda
6:30 PM - Doors open, networking over drinks
6:45 PM - Welcome & intro
7:00 PM - Roundtable Round 1 (30 min)
7:30 PM - Break, switch tables (15 min)
7:45 PM - Roundtable Round 2 (30 min)
8:15 PM - Dinner & networking
👩🏻💻 Roundtable Topics
AI Use Cases in GTM That Are Actually Working
No “AI will change everything” fluff. What are operators genuinely using daily that creates leverage?Outbound & Signal-Based Prospecting: What’s Working and What’s Not
Signals, timing, enrichment, personalization, outbound fatigue - what’s actually landing right now?The GTM Tech Stack: What You Actually Need
Everyone has 47 tools. Which ones matter? What’s overkill? What are teams quietly moving toward?Why Most AI Outbound Fails
People rightly get obsessed about using AI for Outbound, but most of the time AI hallucinates. How can you create truly relevant AI-personalized messages, and what is the key to getting replies?How to scale outbound in small TAM
When your total addressable market is limited, you can't afford to burn opportunities. How do you approach outbound when every account matters? What's worked, what hasn't, and how do you stay creative once you've exhausted the obvious plays?
✨ About The Guests
🦄 Siya Verma | Clay Clubs Ecosystem Lead
Siya leads Clay Clubs and global community initiatives at Clay, helping grow one of the most active GTM communities in the world.
She works at the intersection of community, growth, and the kind of human connection that somehow scales despite definitely not looking scalable on paper.
Before Clay, she worked in outbound and agency environments, and briefly managed stand-up comics, which honestly explains a lot.
Talk to her about community-building, GTM careers, Clay Clubs, or how internet communities become real ones.
🔥 Munnawar Hashim | Education & Community @ Clay
Munnawar leads educational experiences and community learning initiatives at Clay, including Clay Cup, the company’s flagship GTM competition.
Based in Berlin and seemingly always boarding another flight, he’s spent the last year helping operators across EMEA go from “curious about Clay” to genuinely dangerous with it.
He has strong opinions about what makes great GTM work, and he’ll absolutely share them.
Talk to him about Clay Cup, learning Clay faster, GTM workflows, and what separates good operators from great ones.
🖋️ Owen Ciha | Content Engineer @ Clay
Owen is part of Clay’s Content Engineering team and one-half of the Clay Cup chaos duo.
He works on the systems behind how Clay shows up online, from content strategy and creator partnerships to community-driven distribution at scale.
If something cool happened on Clay’s timeline recently, there’s a decent chance Owen was involved.
Talk to him about content systems, audience growth, GTM creators, internet distribution, and all things Clay Cup.
🍔🍸 Food & Beverage
Pizza, drinks, and good conversations are covered.
Just bring yourself (and maybe a laptop if you like taking notes live).
🎟️ Spots Are Limited
We’d genuinely love to see you there. Come hang with the community for the night :)