Welcome to the Funnel: First Touch to First Purchase

​Tons of traffic but struggling to convert?

​Welcome to the Funnel is your tactical crash course into the first 7–14 days of the customer journey, the most critical window for capturing attention, building trust, and driving that first purchase.

​Join growth leaders from top DTC brands as they share real strategies for turning high-intent clicks into paying customers—from the first impression to the first conversion.

​What we'll cover:
✅ What to say (and avoid) in your first emails
✅ Pop-ups that win trust vs. ones that kill it
✅ Welcome series that drive sales and brand loyalty
✅Rebuilding the funnel without relying on cookies
✅ Matching creative + copy to traffic intent

​Featuring:

• ​Neil Popkin – Vice President at BrandCo (scales DTC brands through strategic funnel design)

• ​Steve Morales – Head of Growth at Swat Fame Inc. (email flow and customer lifecycle expert)

​Whether you’re scaling a DTC brand or optimizing for higher conversion rates, this session will leave you with actionable tactics you can test tomorrow.

​Who should attend:

• ​DTC founders & growth leads

• ​eCommerce marketers

• ​CRO and email agency pros

• ​Media buyers looking to optimize bottom-of-funnel results