{WFTD} Design to Scale: GTM Considerations for Product Design
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Join us for a special edition of Work From the Dock, our weekly co-working + community meetup for founders building in the Bay.
📈 GTM Workshop, Designing Your Product to Scale
This is an impactful Go-To-Market workshop for founders who are building strongly who want to focus on building with scaling in mind.
This session will breakdown the strategies behind building with the market in mind. Great founders know how to build impactful products, but successful founders know how to build for GTM.
👋 Meet the Speakers
Holly Roland
Founder, Rebel GTM, | Former SAP & Oracle Executive
Holly brings over 20 years of global B2B marketing experience, helping B2B technology companies achieve 2–3× growth in under a year. Her expertise lies in aligning product, marketing, and go-to-market strategy early, so founders avoid costly mistakes as they scale.
Keith Lam,
Principal, Rebel LLC | Berkeley SkyDeck Mentor
Keith advises B2B founders and executive teams on go-to-market strategy, product-led growth, sales, and customer success. With over 20 years of global marketing experience, he has worked across AI/ML, SaaS, Fintech, CX, and emerging technologies, helping companies stand up GTM operations quickly by building strong product marketing and sales foundations.
Founders will leave with a clear, practical understanding of how Go-To-Market should shape product decisions from day one-not as an afterthought once it’s too late.
You’ll gain:
A GTM-first mindset for building products that are ready to scale
Key considerations to keep in mind in the earliest stages of building
Practical frameworks for designing with growth and scale in mind
The most common GTM mistakes early-stage founders make and how to avoid them
A sharper view of what truly needs to be in place before you scale
This is also the room to ask the hard GTM questions directly to experienced operators who have seen what works (and what breaks) as companies grow.
If you’re an early-stage founder thinking seriously about growth, traction, and scale, this session is built for you.
Built for founders. Now let's scale. 🚀