B2B Partnerships 101: For early-stage Founders
Workshop + Drinks (on us!)
For Founders & SaaS Leaders
About the Event:
B2B Partnerships are one of the fastest, smartest ways to grow a business — yet most founders either ignore them or only discover their power too late. This 2-hour workshop is built to give startup founders & SaaS leaders, practical tools to kickstart GTM Partnerships that actually move the needle.
What you’ll gain
✨ Elevate partnerships from a nice-to-have to a real growth lever
✨ Learn how to evaluate the value of both new and existing partners
✨ Discover how to balance automation with genuine partner relationships through clear frameworks
What we’ll cover
✅ Common Partnership Pitfalls
✅ Exploration & Goal Setting
✅ The 3 Pillars of Partnership Success
This is a hands-on session: expect practical exercises you can apply directly in your role.
🔷 Define partnership objectives & KPIs that contribute to company growth
🔷 Work through real-life scenarios using the Partnership Trifecta
🔷 Build a 30-60-90 day plan for onboarding and activating a new partner
After the workshop, we’ll keep things casual with networking drinks 🍻 (on us!) — the perfect chance to meet other founders and maybe even your next partner.
Who’s behind it:
👩💼 Eva Fayemi and 👨💼 Ruben Westmeijer run Bond Agency (www.bond-agency.io), a consultancy business dedicated to helping SaaS companies design, launch, and scale partnership ecosystems that drive predictable pipeline, stronger retention, and long-term growth.
They’ve both been living in Lisbon for 4 years, building networks, Mentoring and guiding companies across Europe in scaling smarter.
Eva is French🇫🇷, Ruben is Dutch 🇳🇱 - already a winning team!
Join us!
Come with curiosity, leave with a partnership game plan (and maybe a new friend or two over drinks). 🍷
👉 Reserve your spot — limited seats.
About Heden:
Heden is a pioneering co-working space operator based in Lisbon, whose mission is to conceive, create and operate the highest quality of spaces with care, competence and passion, for the joy of its members and for a positive wider urban, economic and ecological impact.