Beyond GenAI: Crafting the Future of Customer-Facing Enterprise Applications by Amadeus and Contenstack - This is a mini Hackathon.
Beyond GenAI: Building the Future of Customer-Facing Enterprise Applications An Exclusive Session by Amadeus and Contentstack
Join us at Amadeus Software Labs, Bengaluru, for a focused and actionable discussion on what comes after the first wave of GenAI. Hosted in collaboration with Amadeus and Contentstack, this session will explore how enterprise teams can design intelligent, reliable, and scalable customer-facing applications that deliver real-world impact.
Led by Vishwas Narayan, the event will provide a practical deep dive into how organizations are transitioning from experimentation to building trusted, customer-centric AI products. Expect insights on:
The evolving role of AI in enterprise application design.
The challenges and best practices for integrating AI into existing systems.
What it takes to create experiences that customers trust and adopt.
This session is ideal for professionals working on digital products, enterprise platforms, or AI-driven user experiences.
Participant Requirements:
✅ Bring your laptop – This is a hands-on, collaborative session.
✅ Prepare a use case – Focus on personalization or an enterprise-grade problem.
✅ Hackathon-style engagement – Work in teams to solve, build, and innovate during the session.
Let’s shape the next generation of enterprise applications together.
Beyond GenAI Hackathon – Event Agenda
Date: Saturday, 18 July 2026
Time: 9:30 AM – 5:30 PM (IST)
Venue: Amadeus Software Labs India Pvt. Ltd., Bengaluru
9:30 AM – 10:00 AM | Opening & Introduction
Welcome Address: Vishwas Narayan
Agenda
Welcome to all participants
Event overview
Goals, agenda, and expectations
Housekeeping announcements
10:15 AM – 10:40 AM | Lightning Talk
Speaker: Vasu Kothamasu
Session Title:
Building Beyond GenAI: Engineering AI-Ready Platforms at Scale
10:40 AM – 11:40 AM | Panel Discussion
The Future of Customer-Facing Enterprise Applications
Moderator
Vasuki
Panelists
Representative from Microsoft
Representative from Amadeus
Discussion Topics
The evolving role of AI in enterprise applications
Challenges of integrating AI into existing systems
Building trust and adoption for AI-driven products
Future trends shaping customer-facing digital experiences
11:40 AM – 12:00 PM | Coffee Break
Networking and refreshments.
12:00 PM – 2:00 PM | Technical Talk Series
Format: Six technical sessions (15–20 minutes each, including Q&A)
Time
Speaker
Topic
12:00 PM – 12:20 PM
Vishwas Narayan
Kubernetes for Everyone
12:20 PM – 12:40 PM
Abhishek Das
Designing Scalable AI Applications
12:40 PM – 1:00 PM
Aditya Oberai
Session Topic – TBD
1:00 PM – 1:20 PM
Sanjay Jha
Session Topic – TBD
1:20 PM – 1:40 PM
Ashish Kumar
Session Topic – TBD
1:40 PM – 2:00 PM
Vishwas Narayan
Hackathon Kickoff: Problem Statements & Rules
2:00 PM – 2:30 PM | Lunch Break
Lunch and networking.
2:30 PM – 4:40 PM | Beyond GenAI Hackathon
Team Formation
Pre-assigned teams or on-the-spot team formation
Hackathon Themes
Personalization in Enterprise Applications
AI-Driven Customer Experiences
Scalable AI Integration
Mentor Support
Technical mentors available throughout the hackathon
Access to APIs, datasets (where applicable), and development resources
4:40 PM – 5:00 PM | Project Demos & Judging
Each team will present a live demonstration of their prototype.
Judging Criteria
Innovation
Technical Feasibility
Customer Impact
Quality of Implementation
Presentation & Demo
5:00 PM – 5:30 PM | Closing Ceremony & Awards
Judges' Feedback
Awards for Best Solutions
Closing Remarks
Networking & Event Wrap-up
Participant Information
What to Bring
Laptop
Development environment pre-configured
Any reusable code, datasets, or use cases (optional)
Event Style
Hands-on
Collaborative
Solution-focused
Mentor-driven
Expected Outcomes
Practical insights into building AI-powered enterprise applications
Production-oriented prototypes
Collaboration with industry experts
Networking with developers, architects, and engineering leaders
Community Partner: SurrealDB, Startup Hustle