The Search Shift: SEO, AI & the Future of Marketing
The way customers discover businesses is changing. From Google searches to ChatGPT and AI-powered recommendations, what does this mean for your business and where should you focus your marketing efforts?
Join High Recall for an intimate dinner roundtable with business owners, founders and marketing leaders to exchange perspectives on search, AI and customer acquisition.
This is a moderated conversation among peers, with no formal presentations or sales pitches. Questions in the registration form are for us to understand your business better and perhaps have case studies to learn from and generate ideas during the discussion
What We’ll discuss
How customers are finding and evaluating businesses today
SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), and what they mean in practice
How to think about marketing priorities, budgets and measuring results
What to Expect
~20 guest places, with individual registration and approval required
Dinner and refreshments provided, with no attendance fee
A candid exchange of experiences and practical ideas
Evening Agenda
6:30pm — Registration & Arrival
7:00pm — Dinner & Introductions
7:25pm — How Customer Discovery Is Changing
How Google, ChatGPT and AI recommendations influence how customers find and compare businesses.8:00pm — What Should Businesses Do Next?
Marketing priorities, budgets and measuring what works.8:35pm — Takeaways & Open Conversation
9:00pm — Close
Timings are a guide. we’ll leave room for the conversation to flow.
Who Its For
Founders, business owners and marketing leaders responsible for customer acquisition. We’re curating a mix of businesses and perspectives; submitting a registration does not guarantee a place.
Chatham House Rule
You may use the information shared, but must not reveal the identity or affiliation of any speaker or participant. No photography, recording or AI transcription during the discussion.
Friday, 4 December 2026 · 7:00-9:00pm. Exact venue details will be shared with approved guests.
Hosted by High Recall.