Run Socials Like a Unicorn Founder: Lessons from 100M Impressions
How do unicorn founders drive growth with socials?
Tommy Clark runs Compound, an executive content agency for B2B tech companies. His team has written 10,000+ LinkedIn posts for 100+ founders, and his own account passed 2.4 million impressions in the last 12 months, up 300% on the year before.
Tommy’s YouTube channel, September 14 snapshot. The top video: what 10,000+ posts taught him, in 12 minutes, with his account at 2,459,885 impressions over the last 365 days.
Ordinal is where teams at Zapier and Clay draft, approve, schedule, and measure executive LinkedIn content. Jeffrey Zhao, Ordinal’s co-founder, sees what hundreds of B2B teams publish and what it does for them.
In this live webinar, Tommy and Jeffrey break down how founders at fast-growing B2B companies run LinkedIn: what they post, how they keep their own voice when a team writes with them, and how to tell whether the account is helping the business.
What we’ll cover
📈 What the account should do for the business
What a founder’s LinkedIn presence can do for customer conversations, hiring, and awareness. How to choose an outcome for your account and measure progress toward it.
✍️ What works on LinkedIn in 2026
Hooks, formats, and media, with real posts from Compound’s roster and Ordinal’s customers. Over the past month, Compound client posts paired with a photo drew 27% more impressions than text-only posts. Which formats to test and which to drop.
🗣️ How to sound like yourself when a team writes with you
How founders and writers align on tone of voice and writing style, what to write yourself, what to hand off, and how to give feedback so the finished post sounds like you. How to catch generic drafts before they reach your audience.
🗓️ How to run it each week
A practical process for capturing ideas, reviewing drafts, and publishing consistently. What cadence it takes to build recall with your buyers, what you need to contribute, and what a team can handle, whether you’re starting with one account or adding more executives.
Speakers
Tommy Clark, CEO of Compound. Compound has worked with 100+ B2B tech founders. Tommy has 51,000+ LinkedIn followers and teaches founder-led content on his YouTube channel.
Jeffrey Zhao, Co-founder of Ordinal, the ai-native social media platform used by teams at Zapier and Clay.
Who is this for?
Founders who want to start posting and understand what LinkedIn could do for their business.
Executives who want to post consistently, build an audience, and work effectively with a team or ghostwriter.
Virtual and free. Bring your questions.