Outbound for growing startups - from founder-led sales to GTM machine (w/ Jason Bay & Rob Snyder)
Cold email reply rates keep dropping. Inboxes are full of AI-written messages. Buyers have learned to ignore anything that sounds like a pitch. Founders and growing startups need to build pipeline anyway.
Most founders get stuck on the same questions. Which outbound channels should I use? How much volume is enough? What should the message say before I’ve nailed my ICP, and what should change once I have?
In this live session, Jason Bay, CEO of Outbound Squad, will show the outbound playbook his team teaches to sales orgs. Founder coach Rob Snyder will push on it from the founder’s side: what to do before PMF, what to do after it, and how to tell which stage you’re in.
What we’ll cover
Why outbound got so hard, and what that means for how you prospect today
The “Too Good To Ignore” method developed by Jason at Outbound Squad
Pipeline plays that work, from referrals and warm intros to straight cold outbound, and which ones fit your stage
Founder magic vs. standard outbound: when “I just raised from Sequoia, would love to chat” is your best tool, and when you need to move to a repeatable motion
Going from founder-led sales to a GTM machine: how to set up your team, who owns pipeline, and the mistakes companies most often have to undo
Who it’s for
VC-backed and bootstrapped founders, whether you’re still looking for product-market fit or found it in the last couple of years and now need pipeline that doesn’t depend on you sending every email yourself.
About the speakers
Jason Bay is the CEO of Outbound Squad, where he trains sales teams to book more meetings with outbound that buyers actually want to answer. He also hosts the Outbound Squad podcast.
Rob Snyder is a founder coach and the creator of the PULL framework. He has built three companies from $0 to $1M+ ARR and has advised more than 50 startups through that same jump. He is a fellow at Harvard Innovation Labs, and recently published The Power of PULL.
Bring your questions. We’ll save plenty of time for live Q&A