Linkedin masterclass
Turn LinkedIn into a Tool for Visibility, Networking and Business Growth
The workshop distills the essence of a leading regional LinkedIn training programme, focusing exclusively on proven tactics and highly practical tools that deliver immediate results in building personal and business visibility.
Through a detailed breakdown of how LinkedIn’s algorithms work—including key mechanisms such as initial reach and accumulated popularity—participants will learn a data-driven formula for creating content that naturally attracts C-level executives, clients, and investors.
With no unnecessary theory and a strong emphasis on practical application, participants will learn how to structure posts, effectively combine different media formats, and avoid common mistakes that limit organic reach.
The workshop provides participants with a clear and actionable strategy for maximizing their impact on the platform through consistent activity, turning LinkedIn into a powerful tool for the organic growth of their career, personal brand, or business.
The workshop is particularly relevant for entrepreneurs, startup founders, professionals, freelancers, managers and anyone who wants to use LinkedIn more strategically for visibility, networking, sales and business development.
Participants are encouraged to attend with an active LinkedIn profile so they can immediately apply the recommendations and insights discussed during the workshop.
The masterclass will be led by Dragan Petric, journalist, editor, technology expert and one of the most recognized voices in the Croatian technology and digital ecosystem. With extensive experience in technology, media, digital trends and communication, he helps professionals and organizations understand how to use digital platforms effectively to strengthen visibility, communicate their expertise and build meaningful professional connections.
The workshop is part of the Community Day programme of Innovate Split 2026, bringing together entrepreneurs, professionals and members of the startup and innovation ecosystem for practical learning, exchange of experience and networking.
Participation in this workshop is supported through funding provided by the BOND programme.
Important information for SMEs
Participation in this workshop by micro, small and medium-sized enterprises constitutes de minimis aid in accordance with Commission Regulation (EU) 2023/2831 of 13 December 2023 on the application of Articles 107 and 108 of the Treaty on the Functioning of the European Union to de minimis aid.
The workshop is provided under the “Business Growth and Development Advisory” service, with the value of aid amounting to EUR 70 per participant.
The de minimis aid declaration is required from SME participants.
Pretvorite LinkedIn u alat za vidljivost, umrežavanje i poslovni rast
Radionica donosi esenciju vodeće regionalne edukacije o LinkedInu, fokusirajući se isključivo na provjerene taktike i najpraktičnije alate koji donose trenutačne rezultate u izgradnji osobne i poslovne prepoznatljivosti.
Kroz preciznu raščlambu funkcioniranja LinkedInovih algoritama – uključujući ključne mehanizme poput inicijalnog dosega i akumulirane popularnosti – polaznici će savladati matematičku formulu za stvaranje sadržaja koji prirodno privlači C-level menadžere, klijente i investitore. Bez suvišne teorije i s naglaskom na izravnu primjenu, naučit ćete kako strukturirati objave, optimalno kombinirati medijske formate te izbjeći uobičajene zamke koje guše organski doseg. Radionica polaznicima daje jasnu i primjenjivu strategiju kako da stalnom aktivnošću maksimiziraju svoj utjecaj na mreži, pretvarajući LinkedIn u snažan poligon za organski rast karijere ili poslovanja.
Radionica je posebno namijenjena poduzetnicima, startup osnivačima, stručnjacima, freelancerima, menadžerima i svima koji žele strateški koristiti LinkedIn za veću vidljivost, umrežavanje, prodaju i razvoj poslovanja.
Sudionicima preporučujemo da na radionicu dođu s aktivnim LinkedIn profilom kako bi savjete i preporuke mogli odmah primijeniti na vlastitom primjeru.
Masterclass vodi Dragan Petric, novinar, urednik, tehnološki stručnjak i jedno od prepoznatljivijih imena hrvatske tehnološke i digitalne scene. Zahvaljujući dugogodišnjem iskustvu u tehnologiji, medijima, digitalnim trendovima i komunikaciji, pomaže stručnjacima i organizacijama razumjeti kako učinkovito koristiti digitalne platforme za povećanje vidljivosti, predstavljanje stručnosti i izgradnju kvalitetnih profesionalnih kontakata.
Radionica se održava u sklopu Community Day programa konferencije Innovate Split 2026, koji okuplja poduzetnike, stručnjake i predstavnike startup i inovacijskog ekosustava kroz praktične sadržaje, razmjenu iskustava i povezivanje.
Sudjelovanje na ovoj radionici omogućeno je uz financijsku podršku programa BOND.
Važna napomena za MSP-ove
Sudjelovanje mikro, malih i srednjih poduzeća na ovoj radionici predstavlja potporu male vrijednosti (de minimis) sukladno Uredbi Komisije (EU) 2023/2831 od 13. prosinca 2023. o primjeni članaka 107. i 108. Ugovora o funkcioniranju Europske unije na de minimis potpore.
Sudionici iz MSP-ova trebaju dostaviti Izjavu o korištenim de minimis potporama.