WoCS Austin X Cloudflare: The Forward Deployed Era + CS's Shift to Revenue
About Event
A new role is showing up on org charts across tech, and it's quietly taking the work that used to define the CSM seat.
The Forward Deployed Engineer is now hands-on with implementation and technical delivery in a way that used to sit with Customer Success. As that work moves off the CSM's plate, the CSM seat isn't disappearing, it's being redefined around a different core skill: owning revenue.
This evening is for CS professionals figuring out what that shift actually means for them. What do you hand off? What do you hold onto? And how do you build the language and instincts of someone who owns a number, even if your title doesn't say so yet?
We'll hear from leaders and practitioners who've lived this restructuring firsthand, including, if confirmed, a Cloudflare team member in a Forward Deployed Engineer or Solutions seat, whose real day to day is the clearest example of the shift in the room. The evening moves from panel discussion into small-group roundtable conversations, so every attendee leaves with a specific next step for wherever they sit in this shift.
As always, bites and beverages will be provided 🍽️
Panelists
Speakers coming soon!
What We'll Dive Into
What a Forward Deployed Engineer actually does, and why companies are creating this role right now
What changes when technical delivery splits off from the CSM seat, and why this is happening industry-wide at the same time
Who owns the technical build or deployment now, and what the CSM owns instead
The hardest part of the transition: proving your value and staying close to the customer when you're no longer hands-on with the technical work
Where specialization strengthens the customer relationship, and where it risks fragmenting trust or creating hand-off gaps
What to build toward over the next year to stay ahead of this shift rather than behind it
What You'll Take Away
Real talking points for the handoff conversations happening in your own org right now, drawn straight from panelists who've lived this restructuring
Small-group time to work through where you personally sit in this shift, with peers navigating the same question
A clearer read on what to build toward over the next year: skills, habits, or relationships that put you ahead of this shift rather than behind it
Who This Is For
CSMs and Account Managers figuring out what's staying on their plate and what's moving off it
CS leaders and Directors/VPs who already own, or are being asked to own, a revenue number
RevOps and CS Ops professionals thinking about how to design specialized teams
Anyone in a post-sales role watching their org create Forward Deployed Engineer or Solutions Consulting seats and wondering what it means for CS
This event is part of the Women of Customer Success community, built for women working in tech and post-sales. If that's you, we'd love to have you in the room.
About Women of Customer Success
WoCS is the leading community for the best and brightest women in post-sales roles and leadership. Our mission is to connect, educate, and empower women to thrive in their careers and lead the way forward. With over 10 chapters worldwide, we are cultivating the next generation of women shaping the future of customer experience.
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