Data 360 vs. MDM: Knowing When a Customer Needs One, the Other, or Both
A practical conversation for Salesforce teams navigating customer data, MDM, and Agentforce
Customer data conversations are getting more complex.
Some organizations need to bring customer data together and make it actionable. Others need to establish a trusted, governed customer record across systems. And increasingly, customers may need both.
Join Datacolor for a practical panel discussion on how to recognize when a customer conversation calls for Data 360, MDM, or a combination of both — using real-world scenarios rather than feature-by-feature comparisons.
Attend & Win
Everyone who registers and joins the session live is automatically entered — no extra steps. Four $150 e-gift cards will be drawn live during the webinar!
What You'll Learn
When to position Data 360, MDM, or both
How to identify MDM opportunities within Data 360 deals
Key signals like multiple CRMs, duplicate customers, broken hierarchies, and M&A activity
How trusted customer data supports Agentforce and AI initiatives
Real-world examples and practical sales conversations
Agenda
Data 360 vs. MDM: Where each fits
Real customer scenarios
The "Boomerang" conversation: When Data 360 deals may lead to MDM
Opportunity signals to watch for
Live Q&A
Next steps & 1:1 deal workshop
Opportunity Signals
Agentforce evaluations
Data 360 initiatives
Multiple CRMs
M&A activity
Duplicate accounts
Broken customer hierarchies
Manual matching
AI readiness initiatives
In Partnership With
Speakers
Why Attend?
Learn when Data 360, MDM, or both are the right fit.
Discover key signals that indicate a customer may need MDM.
Hear real-world examples beyond feature comparisons.
Understand how trusted data supports Agentforce and AI initiatives.
Get practical insights to navigate customer conversations and identify next steps.Attend & Win
🎟️ Free Registration
Register today to receive the calendar invite and session replay.