Recognisable in 3 Seconds: Building Distinctive Brand Codes

​In a feed full of brands that look and sound the same, the ones that win are the ones you'd recognise without the logo.

​Edit Lobby is teaming up with Erth.Co, a design studio shaping distinctive identities for a new generation of brands, including Project Qaafi, Croffle Guys, Indinoor and many more for an afternoon on what it really takes to build a distinctive brand identity.

​What we'll cover

• ​Strategy and positioning: finding the space only your brand can own

• ​Brand personality: giving a brand a character people remember

• ​Brand language for socials: how to build a visual and storytelling language that gets your brand recognised on social media, so people know it's you within the first few seconds

• ​Voice and tone: how a brand speaks, in words and in visuals

• ​Visual identity: type, colour, composition and motion that feel unmistakably yours.

​Expect real case studies, behind-the-scenes breakdowns and honest conversation from people who build brands for a living.

​Who it's for
Motion designers, graphic designers, storyboard artists and anyone who wants to move beyond making things look good to making them feel distinct.