GEO & AI: The New Marketing Playbook (Amazon, Civitatis, Tuio, Omnia)
We are delighted to invite you to an Executive Roundtable on Generative Engine Optimization (GEO) hosted by Jesús Cubero, the Marketing Vertical Leader in Madrid. This roundtable is designed for marketing professionals to connect, exchange, and dive deep into one of the most strategic shifts in modern marketing 📈
This will be an intimate, expert-led roundtable rather than a traditional panel to openly share experiences, challenges, and forward-looking perspectives on how GEO and AI-driven discovery are reshaping visibility, growth, and attribution.
🔊 Language: Spanish
The conversation
As generative engines increasingly mediate how users discover brands, GEO is becoming a new strategic frontier. During this roundtable, we will explore:
How leading organizations are defining and building GEO strategy
Where ownership of GEO should sit within marketing teams
The skills and capabilities required to succeed in AI-driven search
How companies are measuring impact in a world of indirect attribution
About the speakers
We are pleased to host a small group of senior leaders actively shaping GEO and AI-led marketing strategies:
Daniel Espejo, Founder & CEO at Omnia, ex-Klarna
Ismael García, CMO at Civitatis, ex-Eventbrite
Jorge Moscat, Head of Growth at Tuio, ex-BCG
Sara Beneroso, Head of Marketing Southern Europe @ Prime Video & Amazon Studios
Jesús Cubero, Former CMO Vicio, KFC / Director Executive Mktg Programme Esic Business School / Fractional CMO and Mktg Advisor
Why attend?
💡 Frontline insights
Learn how top brands are approaching GEO today — not in theory, but in practice.🗣️ High-quality discussion
A curated, conversational format to understand how Spain's top marketing leaders navigate challenges in AI-driven discovery.🤝 Meaningful connections
Extend the conversation during informal networking with drinks and light snacks.
Event details
📍 Location: HUB BStartup
🗓️ Date: Thursday, February 26, 2026
⏰ Time: 18:00–20:15
🍷 Afterwards: Informal networking with drinks and light snacks
🕒 Agenda
18:00: Welcome & registration
18:15: Roundtable insights
19:00: Networking & Drinks
20:15: Closing
📸 Disclaimer: Photos and videos may be taken for Nova’s communication channels and promotional materials.