Beyond Feature Requests: AI, Discovery, and Strategic Product Thinking

​AI is changing how product teams work — but are we using it to uncover real customer insight, or just automate confirmation bias at scale? In this session, product leader and former Shutterstock discovery lead Holly Hester-Reilly explores why the best PMs in the AI era won’t be the ones processing the most data, but the ones asking better questions. Through practical examples and hard-won lessons, she’ll show how to use AI to uncover unmet customer outcomes, hidden constraints, and 10x product opportunities — while keeping human discovery at the center of great product work.

​Welcome and intro to PLX (10 min)

​Speaker’s talk, including Q&A (45 min)

​Participant feed back survey (5 min)

​Networking breakouts (15 min)