The New Demand Engine: How CMOs Are Winning with AEO & GEO | Invite Only Roundtable For Marketing Leaders

​Most CMOs and Marketing Leaders are being told that AEO and GEO are a black box. Today’s demand engine feels increasingly unpredictable.

​AI decides what gets surfaced, recommended, or cited. Clicks are disappearing. Attribution is breaking. And for many teams, AI search still feels like something happening to them, not something they control.

​But beneath the noise, there is structure. There is math. And there are clear levers leaders can pull.

​This closed-door CMO roundtable is a leadership conversation on how AEO and GEO are evolving into a real demand generation engine in the AI search era.

​We will discuss:

• ​What actually drives visibility, recall, and trust inside LLM-driven search

• ​The underlying mechanics behind AEO and GEO, without the jargon

• ​How CMOs are operationalizing this across content, brand, SEO, and demand teams

• ​How to think about measurement when traffic is no longer the primary signal

​Pepper has been working with LLMs and AI-native content systems since the earliest days of generative AI (became the first 50 users to ever access GPT-3) Today, we are seeing AEO and GEO move from experimentation to measurable pipeline influence.

​This is not a vendor pitch or a theory session. It is a candid, peer-level discussion on how AI search reshapes demand.

​Invite-only. Closed-door.