The truth about voter turnout: What can we actually learn from over 100 voter turnout experiments?

​Uncover the Secrets to Winning Campaigns – Backed by Science
Campaign Lab is launching an exciting new online series where top academics reveal proven strategies for campaign success. Forget the hype—each session delivers practical insights grounded in research that you can use to win.

​First Up: The Truth About Voter Turnout
In an age of increasing voter apathy, what really gets voters to the polls? LSE's Dr. Florian Foos, a leading expert in political behaviour, shares groundbreaking insights from a meta-analysis of over 100 voter mobilisation studies.

​One of the fundamental challenges in campaigning is mobilising voters to turn up to vote. For decades, campaigns and researchers have tested strategies to increase voter participation. While individual experiments offer valuable insights, what can we learn by analysing all the evidence collectively? Which groups of voters can be mobilised, and how can campaigns engage those who are disengaged, disillusioned, or apathetic?

​Dr. Florian Foos, Associate Professor of Political Behaviour at the London School of Economics, will share preliminary findings from a meta-analysis of over 100 randomised controlled trials on voter mobilisation efforts. This extensive body of research provides actionable insights into designing effective GOTV campaigns and rethinking how we connect with voters.