[US] Airbridge Core Plan: Set Up Attribution and Read Your First Report

​💡Before You Join
We recommend completing the Airbridge SDK installation before attending. This will make it easier to follow the sections on data collection and reporting and apply what you learn during the session.

You’ve set up Airbridge — now it’s time to make sure you’re getting the most out of it.
This session is designed for Airbridge Core Plan users who want to build a solid foundation in mobile measurement and use Airbridge more confidently in their day-to-day work. We’ll cover how attribution works, how marketing data flows into Airbridge, which reports to use for different questions, and how to make sure your setup is working as expected.

🔎 We recommend this if...

• ​You’re new to Airbridge or mobile attribution

• ​You want to better understand how an MMP fits into your marketing workflow

• ​You’re not sure which Airbridge reports to use for different questions

• ​You want to make sure your integrations and tracking setup are working correctly

​⏰ What we’ll cover
1. Attribution Fundamentals
Understand how mobile attribution works and the role an MMP plays in measuring your marketing performance.
2. Collecting Your Marketing Data
Learn how to connect ad channels, use tracking links, and bring campaign data into Airbridge.
3. Finding the Right Report
Get familiar with Airbridge’s core reports and learn when to use each one depending on what you want to analyze.
4. Verify, Troubleshoot, and Get Support
Learn how to check whether your data is being collected correctly and where to find the right resources when you need help.
By the end of the session, you’ll have a clearer understanding of how Airbridge works and a practical foundation for using your Core Plan more effectively.