The Dinner Party Test: Is Your Product Worth Talking About?

​Think about the last thing you recommended to a friend. Nobody paid you, and nobody asked. You mentioned it because it was worth mentioning.

​That's the bar for word of mouth, and it's what this session is about. It's a free live hour for early-stage founders on Google Meet, part of a weekly series: a different topic every Thursday at 6:30 PM (GMT+1).

​What we'll cover:

​The dinner party test: the 3 things that have to be true before a customer will bring you up without being asked.

​Why the service around your product gets talked about as much as the product, and why a problem fixed well can beat no problem at all.

​How to make sharing take seconds, including writing the words your customers can pass on.

​The moments when asking for a referral works, the moments when it backfires, and how to ask so it's easy to say yes or no.

​Why a referral beats an ad, and where it falls short.

​There's a 2-minute exercise in the middle, so you leave with your own sentence and your own ask written down.

​I keep the last 20 minutes for questions, so bring the one you've been sitting on. That part isn't recorded.

​If you register, the recording lands in your inbox on Friday morning, a full week before it goes public on YouTube the following Friday. So even if Thursday evening doesn't suit, register anyway, and you'll have it first.

​More about Charles at https://www.yourstartupadvisor.com