Every Signal GTM Teams Should Care About
For founders, sales and marketing teams using Claude for GTM.
A company raises funding. A new decision-maker joins. Someone starts engaging with your content. There are signals everywhere, but which ones are actually worth acting on?
In this session, I’ll walk through the signals GTM teams should care about, where to find them, and how to use Claude to turn that context into relevant outreach.
We’ll cover:
The signals that matter across hiring, funding, leadership changes, technology, and engagement.
How to decide whether a signal is relevant to what you sell.
How to combine signals to prioritise accounts and find a stronger reason to reach out.
How to use Claude to research prospects and write messages grounded in what’s happening in their business.
Common mistakes that make signal-based outreach feel generic.
The aim is to help you leave with a clearer view of what to track, who to prioritise, and what to say.
Bring your questions and examples from your own GTM process.