Profitable by Design: The Financial Fundamentals of DTC

​You've got the product. You've got the site. Now - do you know your numbers?

​DTC Builders NYC is back with our next session - and this one is for the builders who are ready to stop guessing and start running their business with financial clarity.

​You've done the hard part. You found a product people want, got your site live, and created UGC content that actually converts. Now it's time to build the business behind it.

​We're bringing together three operators who've lived this:

• ​Ronak Shah – Co-founder of Obvi, one of the fastest-scaling DTC supplement brands in the game

• ​Nate Littlewood – Fractional CFO who's helped dozens of ecommerce brands get their numbers under control

• ​Nicolette Schepis – from Best Practice Media, bringing the agency lens on what profitable growth actually looks like

​In this session, we're going deep on the fundamentals that separate brands that grow profitably from those that scale themselves into the ground. We'll cover:

• ​How to think about margin - and what good actually looks like

• ​The profit numbers you should be tracking (and how to calculate them - simply)

• ​How to decide when to push the gas on marketing spend, and when to pull back

• ​What 'healthy' ecommerce metrics look like at different stages of growth

• ​Live examples: brands getting it right - and honest lessons from those who got it wrong

​This isn't theory. We're bringing real operators, real P&Ls (sanitised!), and real talk about what it takes to build a DTC brand that actually makes money.

​You'll leave knowing exactly how to calculate your marketing budget, what your profit margins should look like, and how to read your numbers like a founder - not a finance degree.