Profitable by Design: The Financial Fundamentals of DTC
You've got the product. You've got the site. Now - do you know your numbers?
DTC Builders NYC is back with our next session - and this one is for the builders who are ready to stop guessing and start running their business with financial clarity.
You've done the hard part. You found a product people want, got your site live, and created UGC content that actually converts. Now it's time to build the business behind it.
We're bringing together three operators who've lived this:
Ronak Shah – Co-founder of Obvi, one of the fastest-scaling DTC supplement brands in the game
Nate Littlewood – Fractional CFO who's helped dozens of ecommerce brands get their numbers under control
Nicolette Schepis – from Best Practice Media, bringing the agency lens on what profitable growth actually looks like
In this session, we're going deep on the fundamentals that separate brands that grow profitably from those that scale themselves into the ground. We'll cover:
How to think about margin - and what good actually looks like
The profit numbers you should be tracking (and how to calculate them - simply)
How to decide when to push the gas on marketing spend, and when to pull back
What 'healthy' ecommerce metrics look like at different stages of growth
Live examples: brands getting it right - and honest lessons from those who got it wrong
This isn't theory. We're bringing real operators, real P&Ls (sanitised!), and real talk about what it takes to build a DTC brand that actually makes money.
You'll leave knowing exactly how to calculate your marketing budget, what your profit margins should look like, and how to read your numbers like a founder - not a finance degree.