AI in Returns: How to Leverage AI in D2C Post Purchase Journey
D2C brands are under pressure to "add AI" everywhere, but returns and post-purchase CX is one area where the hype often outpaces the reality.
In this live session, we'll break down where AI genuinely improves returns, refunds and customer experience, and where it still falls short.
Speaker: Iftekhar Alam, Operations & Customer Service Head at Offduty. He brings 3.5+ years of experience managing operations, customer service and team performance, with a focus on improving processes and delivering strong customer experience. He'll share how his team applies this in practice, followed by a live Q&A.
What you'll take away:
Where AI creates real efficiency in returns and refunds, not just automation for its own sake
Common pitfalls brands hit when they over-rely on AI in post-purchase CX
A practical lens for deciding what to automate and what to keep human
Hosted by Return Prime.