Understanding the Creator Economy

​We're exploring the creator economy together with the people who know it best: Authors, who researched it and wrote about it.

​Event description

​On our panel, we discuss various questions:

• ​What is the creator's economy? How did it evolve from "Social Networks" meant to connect people?

• ​What players are there in the ecosystem?

• ​How does the ecosystem between those players work?

• ​How does the creator's economy change the way brands present themselves/work with their audience?

• ​What will make the ecosystem work better?

​Panelists:

• ​Gwarlann De Kerviler, author of "Réussir son marketing d’influence"

• ​Gordon Glenister, author of "Influencer Marketing Strategy"

• ​Jason Falls, author of "Winfluence: Reframing Influencer Marketing to Ignite Your Brand"