Customer Discovery Pt.2 | The Professional Founder Series
As part of the Professional Founder Series, this session is a tactical working session focused on Ideal Customer Profile (ICP) development and the build/sell loop founders enter once they begin getting real market signals.
Led by Adam Tucker and Jake Smierciak of Scrappy Hat Solutions, this session breaks down how founders move from early customer discovery into repeatable customer understanding and traction:
How to identify and refine your Ideal Customer Profile over time
Why ICP is not a static worksheet, but an evolving feedback loop
How founders sharpen positioning through customer conversations and sales
How to recognize real signal vs. noise in early traction
How customer discovery transitions into execution, iteration, and selling
Who this is for:
Early-stage founders who already have some market signal—whether that’s customer conversations, early users, pilots, or initial traction—and want to better understand who their ideal customer actually is.
If you’re actively building, testing, selling, and refining your understanding of the market, this session is for you.
Who this is not for:
Very early “idea stage” founders who are still exploring broad startup concepts or looking for introductory startup education.
This is a tactical working session focused on execution and iteration, not a high-level overview of entrepreneurship or customer discovery fundamentals.
This is the first session in The Professional Founders Series where you'll learn tangible skills related to venture capital, pitching, communicating with investors, and the work no one talks about.