What Is the Value of Consulting When Everyone Can Build?
For years, innovation and design consulting followed a familiar playbook.
Interview customers. Run workshops. Map journeys. Generate ideas. Build prototypes. Test assumptions.
Methods like Design Thinking and Lean Startup emerged because building was expensive and uncertainty was high. But AI is changing the economics of creation — and with it, the assumptions those methods were built on.
When concepts, prototypes, and working products can be generated in hours rather than weeks, what happens to the consulting process? Are our existing methods still fit for purpose? And where does a consultant create value when everyone can build?
Rory Keddie has lived this question from both sides — as an innovation consultant who spent over a decade helping organisations like Condé Nast and The Guardian design and launch new products, and now as Principal Product Evangelist at Miro, where his work centres on how AI is reshaping collaboration and the way teams bring ideas to life.
This session isn't a framework or a fixed set of answers. It's an honest exploration of what's changing, what still holds, and what consultants are actually seeing in their own work — with space for a real conversation about what comes next.
Perfect for innovation consultants, service designers, product consultants, strategists and transformation leaders helping organisations navigate change.
💡 What you’ll leave with:
A clear view of how AI is changing the economics of innovation and consulting work
Why alignment and decision-making matter more — not less — when everyone can build
An honest conversation about where consultants create value in a world where ideas and prototypes are abundant
🗓️ Happening on: July 8, Wednesday, 5–6pm CEST (GMT+2)
🧠 About the Speaker
Rory Keddie is a Principal Product Evangelist at Miro and former innovation consultant. For over a decade, he has helped organisations navigate transformation, launch new products and services, and build innovation capabilities.
Today, his work focuses on how AI is reshaping collaboration, problem-solving and the way teams bring ideas to life.
🔥 About Miro Reframe Series
Miro Reframe is a webinar series for consultants and agencies who know old ways-of-working aren't working anymore - and want to rethink what great client work looks like today.
We bring together leading practitioners to explore how modern consultancies are rethinking delivery, engagement, and impact in the age of AI.