Why Your Startup Isn’t Getting Press Coverage And How to Fix It
6 PM - Guests arrive.
6:30–7:00 PM — Presentation: How to Get Featured in the Media
Speaker: Maria Lobanova, the CEO of Interstellar Digital (12+ years in PR and marketing in tech)
A practical session on PR for tech companies: what makes a story newsworthy, how to approach journalists, what to include in a pitch, and how founders can earn media coverage without relying on paid placements.
7:00–7:30 PM — Panel: What Miami Reporters Actually Want in Their Inbox
A candid conversation with Maria Derchi Russo, CEO of Refresh Miami, and Michael Butler, Business Reporter at the Miami Herald, moderated by Maria Lobanova.
We’ll discuss:
What makes a tech story worth covering
What reporters look for in a pitch
The biggest mistakes founders make when contacting journalists
What is actually news
How to build relationships with local media
How to position your startup so journalists pay attention
7:30 PM onward — Networking & Media Q&A