Virtual Global Expert Program: Peter Traianou
Peter Traianou is President & Chief Executive Officer of Emerging Health Connections LLC, a senior healthcare executive and strategic advisor with more than 25 years of experience building and scaling healthcare and med-tech businesses in the United States and globally. He works with innovators, executives, and investors to turn promising technology into commercially viable, scalable healthcare solutions.
Peter has held senior leadership roles at AstraZeneca, Covidien, Medtronic, and Intuitive Surgical, where he led global and US commercial operations, market access and development initiatives, and large-scale growth strategies. His experience spans commercialization, market entry, operating model design, and execution across established and emerging healthcare markets.
What we’ll cover
This session will focus on the real-world realities of entering and scaling in the US healthcare market, with an emphasis on what founders often underestimate.
We’ll deep dive into:
Why FDA clearance is only the starting point — not a commercial strategy
How US hospital systems actually evaluate, buy, and adopt new technologies
The roles of users, buyers, payers, and economic decision-makers — and how misalignment kills adoption
What evidence matters to US providers, payers, and investors (and what doesn’t)
Common mistakes med-tech startups make when approaching the US market too early or too late
How to design a US market entry strategy that aligns regulation, reimbursement, and commercialization from day one
The session will combine practical frameworks, real-world examples from large and emerging companies, and an interactive Q&A focused on founder-specific challenges.
Dates for the Diary:
Session 4: Jennifer Head, Midnight Health, UK – 21st April, 1.00pm - 2.30pm
Session 5: Patrice Milos, RI Bio, USA – 7th May, 9.00am - 10.30am
About the Virtual Global Expert Program
Getting time with the right expert at the right moment can change the trajectory of a company. We're making that easier to access across WA.
This program connects WA innovators directly with international experts — people who have built companies, raised capital, navigated regulatory pathways, and opened international markets in the sectors you're working in.
Five themed virtual sessions with leading global practitioners, plus limited 1:1 office hours available to deep dive further.
Presented by the WA Life Sciences Innovation Hub, with the support of the Government of Western Australia Department of Energy and Economic Diversification.