

How Unstoppable Are You? A Masterclass on Self Advocacy by One Roof & March Collective
ARE YOU AUSTRALIA’S MOST UNSTOPPABLE FOUNDER?
One Roof and March Collective are coming together to bring you the nationwide competition to uncover Australia's Most Unstoppable Founder - the competition that highlights the woman behind the vision, not just the pitch deck slides.
But you might be wondering: Why this? Why now? And what does "unstoppable" really mean?
This is your chance to find out.
The uncomfortable truth: Research shows that 70-80% of investment decisions are based on the founder, not the business plan. Yet women founders consistently struggle to advocate for ourselves. We hedge. We qualify. We downplay what makes us uniquely positioned to win.
The result? Women-led businesses received less than 0.5% of startup capital in 2024- despite generating 2x the revenue per dollar invested.
The issue isn't our businesses. It's founder advocacy.
Most of us can talk about our businesses brilliantly. But talking about ourselves - why WE are the right founder, what WE bring that no one else does - with the same confidence? That's where many of us stumble.
And it's costing us everything.
This International Women's Day, we're changing what gets celebrated. Join Fran and Renece for a free online event where we'll break down exactly why this competition exists, what investors actually look for in founders, and how to start owning your story without apology.
Whether you're applying for the competition or simply want to get better at founder self-advocacy this event will show you why it matters and how to do it.
WHAT YOU'LL EXPERIENCE
Why we're doing this - Fran and Renece share the story behind the competition and why celebrating founder capability changes what gets funded.
Investor panel: what we actually look for - Hear directly from investors on how they assess founders, why it's weighted so heavily in their decisions, and what separates founders they back from founders they pass on.
Masterclass: Why self-advocacy is hard (and how to fix it) - A guest expert breaks down the psychological and cultural reasons women founders struggle with self-advocacy - and shares practical strategies for overcoming it.
The competition: how it works & how to apply - Everything you need to know: timeline, judging criteria, what we're looking for, and how to show us you're unstoppable.
Q&A - Your questions answered live.