How You Can Use Google Ads to Generate More Leads for Your Local Business in 2026
About the Webinar
Social Trove is pleased to announce our first webinar of 2026, led by our Paid Media Specialist, George Miller.
This practical masterclass pulls back the curtain on how Google Ads actually works for local businesses, showing you how to outrank competitors and target customers exactly when they’re searching for your services.
You'll learn:
What are Google Ads and how can they generate leads for your business?
Google Ads VS Facebook Ads: what option works best for your business?
Your Starting Budget: You'll find out the exact 'entry price' you need to see real results in your industry, so you aren't under-spending and wasting your time.
Calculate your potential ROI: You will learn how to accurately calculate your potential ROI so you can decide if Google Ads is a smart investment for your specific business before you spend a single penny.
Optimising Your Lead Funnel: We’ll go further down the funnel to highlight the common key areas on your website/lead funnel that might be costing you conversions
About the Speaker
George is a certified Paid Media Specialist who’s spent the last 8 years managing performance-led campaigns for brands all over the world, from the UK to Australia. George leads all things paid media for our clients at Social Trove.
He’s managed ads for businesses of all sizes with varying budgets, including SaaS, E-commerce, and B2B industries, and in this webinar he’s going to show us exactly how to apply those insights to help your local business dominate Google Search in 2026.
About Social Trove
We're here to make your socials stand out from your competitors, and position you as the go-to expert in your field.
Our services range from full-scale content creation and social media management and paid advertising to bespoke training, providing you with the tools and support you need to connect with your audience and grow your business.