The Swedish Buying Calendar: Seasonal Purchasing Behavior
Webinar link is here
https://streamyard.com/watch/CP8DgBzJJkq5
Follow the Money: Sweden's Seasonal B2B Spending Patterns Decoded
Swedish consumers and businesses don't spend evenly throughout the year and if your ad budget doesn't reflect that, you're likely overspending at the wrong time and underinvesting when buyers are actually ready.
In this free online session, we break down quarterly purchasing trends from SCB data (2022–2025) across durable goods and services — and translate them into practical timing strategy for B2B performance marketing.
What we'll cover:
Why Q2 is the critical window for services advertising.
The Q3 dip: when to pull back and protect budget.
What the 2025 Q4 durable goods surge signals for 2026 planning
How to align your paid campaigns with Sweden's actual buying calendar.
Free to attend. Hosted online. Replay available. Brought to you by Stockholm Growth & Fintech and Creative Performance Marketing.