LA Tech Week: Building Brands for a Global Consumer

​From Culture to Commerce: Building Brands Across Markets

​What does it take to build a culturally relevant brand, reach new consumers, and successfully expand across markets?

​The evening will explore brand building, e-commerce, distribution, technology, and market expansion, anchored by a timely real-world example: Thirteen Lune’s expansion into South Africa through its partnership with Takealot.com, South Africa’s largest online retailer.

​Featured Fireside Speakers

​Nyakio Grieco
Founder, Relevant: Your Skin Seen & CEO, Thirteen Lune

​Ryan Ferreira
Head of Retail, Takealot

​Karla Levick
Chief Marketing Officer, Takealot

​Together, Nyakio, Ryan, and Karla will share perspectives from both sides of the partnership, including what goes into entering a new market, building the right retail and distribution relationships, and connecting brands with new consumers.

​The evening will also feature a curated showcase of African brands and products from VeSoko, African Beers USA, and Topas ChinChin, complemented by food and wine from across Africa and the diaspora.

​Join us for an evening of conversation, discovery, and connection around the future of consumer brands and cross-market growth.