Pulse | Leads Are Dead. Now What?
Leads Are Dead. Now What?
Pulse Virtual Meetup | In The Hot Seat with Tom Kelly
Join the Pulse, our monthly virtual networking session for fintech marketers. 💜
Once a month, we bring our community together for an informal hour of honest conversations, fresh perspectives and meaningful connections.
No presentations. No sales pitches. No pressure to have all the answers.
Just fintech marketers sharing what they're working on, what they're struggling with and what they've learned along the way.
🎤 This Month's Hot Seat: Leads Are Dead. Now What?
Featuring Tom Kelly, Marketing Lead at spektr.com
For years, B2B marketers have been told that chasing MQLs is pointless and disconnected from what businesses actually care about: revenue.
But if leads are no longer the north star, what should we be focusing on instead?
In our very first Hot Seat conversation, Tom will join us to explore:
Why traditional lead generation metrics often fail to reflect marketing's real impact.
What revenue-focused B2B marketing looks like in practice.
How marketing teams can align their priorities with commercial outcomes.
What we should be measuring, optimising and reporting on instead.
This isn't a formal interview or presentation. It's an interactive Q&A where everyone is encouraged to bring their own questions, challenges and perspectives.
🗓️ How the Hour Works
0–5 min | One Word Round 👋
A quick icebreaker. Share one word that sums up your month in fintech marketing and see what's on everyone's mind.
5–35 min | In The Hot Seat 🎤
A casual, interactive conversation with Tom about moving beyond leads and connecting marketing efforts to revenue. Bring your questions!
35–52 min | Open Floor 💬
Your time to bring whatever is on your mind. Share a win, workshop a challenge, get a second opinion, ask for an introduction or discuss something interesting you've spotted in fintech marketing.
No fixed agenda. We follow what's useful to the people in the room.
52–60 min | Wrap-Up & What's Next ✨
We'll close with a quick round of takeaways and reveal who will be taking the Hot Seat next month.
💜 Who Should Join? Open to all FMH Inner Network Members
Brand-side fintech marketers, marketing leaders and fellow community members who want to learn from peers, exchange practical ideas and build genuine connections. If you're not a formal member of the FMH Inner Network yet, pls sign up here: https://www.fintechmarketinghub.com/ - all registrations are pre-approved.
Whether you're looking for advice, have something to contribute or simply want to listen in, you're welcome.
🎟️ Save Your Spot
There's no preparation required and no expectation to present anything.
Come as you are, bring your curiosity and hopefully leave with at least one useful idea, a new connection or something worth following up on.
Want to be in the Hot Seat next month? Reach out to the FMH team with a topic you'd love to explore with the community.
See you at the Pulse! 🤗