Navigate Import & Export to European Markets: Continental & International Trade series
Africa’s private sector—from nimble startups to scaling SMEs and established large businesses—plays a pivotal role in transforming the continent’s economic future.
Yet, when it comes to accessing European markets, many face hurdles in compliance, financing, logistics, and market entry.
This masterclass is designed to provide practical guidance for businesses of all sizes to expand successfully into Europe.
Participants will learn how to identify opportunities, navigate regulatory frameworks, secure financing, and build competitive positioning, ensuring they are equipped to grow sustainably on the international stage.
Born in South Africa, Heiko Voigts moved to Europe after completing high school. He holds a degree in Communications Design and a Master in International Trade from the University Pompeu Fabra in Barcelona. Fluent in multiple languages, Heiko has built a global career working with technology-driven SMEs and larger corporations to expand into new markets.
His career spans international sales, consulting, and export management, with achievements that include driving significant international growth for clients in the mining, rail, industrial, and agritech sectors.
Who Can Attend?
• Startups exploring new international growth pathways
• SME owners and entrepreneurs seeking entry into European markets
• Export managers and trade officers from African businesses
• Leaders of large corporations with an interest in diversifying into Europe
• Business consultants and advisors supporting startups, SMEs, and corporates in trade and expansion
• Policy makers and ecosystem enablers focused on trade, industrialization, and investment promotion
• Investors and financiers seeking high-potential export-led opportunities across Africa