Branding meets law

​This webinar explores how to build a strong health brand that is both strategically designed and legally protected. Together, we’ll look at the essentials of branding. From name, logo, and visual identity to brand voice and values. We’ll cover the key legal steps that help founders avoid costly mistakes.

We’ll also cover

• ​what makes a brand more than just a logo,

• ​how to choose and check a brand name early,

• ​the basics of trademarks,

• ​who owns your logo and brand assets,

• ​and key health sector traps, including FDA, EU MDR, and GDPR considerations.

​You’ll learn how to:

• ​create a brand that feels clear, credible, and consistent,

• ​protect your name and visual identity from the start,

• ​understand when to involve a designer and a lawyer,

• ​and avoid common branding and IP mistakes in health tech, med tech, biotech, and health businesses.

​Speakers

• ​Diana Jermann: Diana is a brand designer specialising in health businesses, with a background in Health Sciences and Technology from ETH Zurich. She helps health businesses and professionals build brands that feel aligned, trusted, and distinctive. From brand strategy and visual identity to websites and marketing materials.

• ​Audrey Canova: Audrey is a Senior Associate at LEXR focused on contracts, intellectual property, and tech. Having advised over 150 companies, she brings experience guiding HealthTech, MedTech, BioTech, and broader health businesses on how to protect their brands and avoid legal pitfalls.