Cover Image for Cursor x BCG: Why Token Strategy Decides the Winners
Cover Image for Cursor x BCG: Why Token Strategy Decides the Winners
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Cursor x BCG: Why Token Strategy Decides the Winners

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About Event

Intelligence is no longer scarce. As AI becomes abundant and inexpensive, competitive advantage shifts from who has the best talent to who applies intelligence most productively, what BCG calls "token-based competition."

Join Maxime Prades (Product at Cursor) and Matthew Kropp (Managing Director and Senior Partner at BCG), co-author of BCG's report "The Era of Token-Based Competition Is Here," to learn:

  • What BCG found analyzing token consumption across 107 public tech companies, where the heaviest token users grew revenue roughly 3x faster than the lowest.

  • The four moves leaders are making to capture this advantage, from managing tokens like capital investment to treating AI as a talent enhancer rather than a headcount substitute.

  • How productive token use works in practice inside the world’s most ambitious organizations.

This session will be recorded and shared with all participants.

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