Cover Image for Cursor x BCG: Why Token Strategy Decides the Winners
Cover Image for Cursor x BCG: Why Token Strategy Decides the Winners
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Cursor x BCG: Why Token Strategy Decides the Winners

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About Event

​Intelligence is no longer scarce. As AI becomes abundant and inexpensive, competitive advantage shifts from who has the best talent to who applies intelligence most productively, what BCG calls "token-based competition."

Join Maxime Prades (Product at Cursor) and Matthew Kropp (Managing Director and Senior Partner at BCG), co-author of BCG's report "The Era of Token-Based Competition Is Here," to learn:

  • ​What BCG found analyzing token consumption across 107 public tech companies, where the heaviest token users grew revenue roughly 3x faster than the lowest.

  • ​The four moves leaders are making to capture this advantage, from managing tokens like capital investment to treating AI as a talent enhancer rather than a headcount substitute.

  • ​How productive token use works in practice inside the world’s most ambitious organizations.

​This session will be recorded and shared with all participants.

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