Building a Sales Engine That Scales

​Most founders dive into sales with urgency - chasing leads, pitching anyone who will listen, hoping traction follows. The problem? Growth stalls, deals drag, and revenue feels unpredictable.

The Multifaceted Sales Framework© (MSF) changes that.

In this workshop, Jane Sorenson Herthel will walk you through a practical, step-by-step framework to build a repeatable, scalable sales engine from the ground up.

You’ll learn how to:

• ​Sharpen your “what and why” so customers and investors instantly get it

• ​Identify the right buyer ecosystem and stop wasting time on the wrong leads

• ​Map your customer journey so your message lands at the right moment

• ​Establish baselines and signals to keep you on track as you grow

​By the end, you'll have created a clear execution plan you can share with your board and investors, plus measurable objectives that help you focus on what matters now and ignore distractions. The end result: confidence in a sales process that actually scales.

About Jane Sorenson Herthel
Jane is a proven sales leader with 25+ years of experience driving growth at some of the world’s top technology companies, including Oracle, SAP, Salesforce, Microsoft, and Guidewire. She has built and led high-performing sales teams across industries and continents, driven triple-digit growth in new markets, and successfully navigated acquisitions into Salesforce and Guidewire.

Today, as founder of MC5 Advisory and Executive-in-Residence, Jane helps early-stage and growth-stage companies design repeatable go-to-market strategies through her proprietary Multifaceted Sales Framework©. Her specialty is helping founders cut through the noise, focus on the right customers, and build sales motions that scale.