The Substack Edit: How to launch a substack for your business
I was ranked #20 Rising in Education, I monetize my newsletter, and have an audience of over 12,000 people across my social channels.
Substack has been one of the most powerful marketing levers for my brand and business, and now I want to teach you how to start and grow your own!
We’re moving away from rented platforms and algorithm dependency, toward owned audiences, newsletters, and community-led growth.
Substack has become one of the fastest-growing corners of the creator economy, a space where people are building direct, trusted relationships with their audience.
For me, Substack became the place where I:
→ Found my voice as a founder
→ Sharpened my point of view
→ Attracted clients, opportunities, and community
And now, I want to show you how to do the same, in a way that actually works for your business.
This is a working session
We’ll be learning and doing in real time, so you don’t just leave inspired, you leave with something tangible.
In this session, we’ll cover:
How to position your Substack as an extension of your business (not just a newsletter)
What to actually write about — and how to find your edge + point of view
How to grow your audience with intention (not noise)
Monetisation — when to do it, how to do it, and what actually works
About BrainStation
BrainStation is the global leader in digital skills learning and workforce transformation. We empower businesses and professionals to succeed in the digital age by equipping them with the necessary skills to create value in fields such as AI, data, design, marketing, and product.
About Shapes
Shapes is an ecosystem helping conscious founders, creators, and leaders articulate who they are, what they do, and how they create value, with clarity, confidence, and human connection.
About Tish
Hello I'm Tish! I'm a brand marketing strategist, coach and the founder of SHAPES. My background is in the VC backed start-up space and agency world working in tech, lifestyle, wellness, fashion and beauty.
You can learn more about me on my website, 🤳 follow me on IG, TikTok and 💌 subscribe to my Substack (#23 rising in Education)