Social Listening 101: Decode the Chatter

​Social Listening for Governance, Public Trust and Civic Space

​By the time a story reaches the news, it's often already been circulating online for days, shifting narratives, eroding trust, and shaping public sentiment before institutions ever see it coming.

​This session is for governments, civil society organisations, and development and humanitarian sector leaders who want to understand how social listening works, and why it's different from the media monitoring most organisations already do.

​In this session, you'll:

• ​Learn the real difference between social monitoring (what happened) and social listening (why it happened), and why the gap matters for decision-making

• ​See why the biggest conversations about your organisation may never mention your name, and what that means for how you track sentiment

• ​Watch a live Brandwatch demonstration, queries, volume, sentiment, and themes in action

• ​Walk through a realistic crisis scenario showing how earlier insight changes the decisions institutions can make

• ​Get a practical framework for what a listening engagement could look like for your organisation.
  
  See you there!