AI-Native GTM with Clay

​'Gradient Descending' is a series of roundtables on AI: curated deep dives with technical builders. Past roundtables discussions covered RL Environments, Evals, Fine-Tuning, Agent Frameworks, Open Source Models, and Knowledge Graphs with companies like OpenAI, Anthropic, Cursor, Scale AI and many more.

​For this session, we’re joined by Ellen Moeller McCormack, Clay’s Head of EMEA Sales, and Archie Moore, GTM Engineer, to discuss how leading AI-native companies are designing their go-to-market systems. Clay pioneered GTM Engineering, treating it as an internal product function for revenue: identifying bottlenecks, writing specs, shipping prototypes and scaling what works across the organisation.

We’ll explore what that looks like in practice: how leading teams design signal-driven workflows, turn state changes into targeted GTM motions, and building repeatable systems. Expect an honest discussion with a curated group of founders and operators building AI-native companies.

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Agenda:

​Arrivals: 08:30-09:00

​Roundtable Discussion: 09:00-10:00

​See past roundtables here: https://www.akashbajwa.co/t/ai-roundtables

​I agree that photographs and/or video may be taken during the event and used by the hosts on social media and in future promotional materials.